Wicked Ideas

About Lisa

Lisa Hrabluk tells a persuasive story. Whether it’s through her writing or through her work building social organizations, Lisa loves to create safe and welcoming spaces for people of all ages to understand, shape and guide community change. An awarding-winning journalist, Lisa is the creator and founder of Wicked Ideas Media, the first solutions journalism site in the Maritimes and the first BCorp in New Brunswick. She has consulted with governments, corporations and non-profits to help rebuild public trust in our institutions and reduce the tension around polarizing, complex issues. She is a founding member of the original network of creative and passionate people who laid the foundations for New Brunswick’s entrepreneurial ecosystem as the co-creator alongside UNB president emeritus Dr. John McLaughlin of Next NB, a UNB-led public outreach initiative that inspired the creation of three community-led organizations; the New Brunswick Business Council, the Wallace McCain Institute and 21inc. In 2012 she created Saint John’s first social media consultation event, WTF (What’s the Future) Saint John, which was held simultaneously on the UNB Saint John campus and on Twitter. During the conference the hashtag, #WTFSJ, was trending first in Canada and seventh worldwide, just behind #Ihatepeople. In 2015 she was recognized by the international BCorp movement for her leadership in helping to build a community of business leaders and entrepreneurs that seek to use business as a force for good to solve social and environmental problems. She is also a recipient of a National Newspaper Award, an Atlantic Journalism Award and a 2015 YWCA’s Women of Distinction Award.

Lisa lives in greater Saint John with her husband, photographer Michael Hawkins, and their daughter.

September 2018
« Aug