Lisa Hrabluk

Writer. Strategist. Connector.

Lisa Hrabluk tells a persuasive story.

Whether it’s through her writing or through her work with values-based organizations, Lisa loves to create safe and welcoming spaces for people of all ages to understand, shape and guide community change.

An awarding-winning journalist, Lisa is the creator and founder of Wicked Ideas Media, the first BCorp in New Brunswick. She has consulted with governments, corporations and non-profits to help rebuild public trust in our institutions and reduce the tension around polarizing, complex issues.

She is a founding member of the original network of creative and passionate people who laid the foundations for New Brunswick’s entrepreneurial ecosystem as the co-creator alongside UNB president emeritus Dr. John McLaughlin of Next NB, a UNB-led public outreach initiative that inspired the creation of three community-led organizations; the New Brunswick Business Council, the Wallace McCain Institute and 21inc.

In 2012 she created Saint John’s first social media consultation event, WTF (What’s the Future) Saint John, which was held simultaneously on the UNB Saint John campus and on Twitter. During the conference the hashtag, #WTFSJ, was trending first in Canada and seventh worldwide, just behind #Ihatepeople.

In 2015, she was recognized by the international BCorp movement for her leadership in helping to build a community of business leaders and entrepreneurs that seek to use business as a force for good to solve social and environmental problems.

She has won numerous national and regional journalism awards and has been named a YWCA Woman of Distinction.

She lives with her creative and life partner photographer Michael Hawkins and their creative kid Alexandra between the river and the sea in New Brunswick, Canada.

Lisa works at the intersection of storytelling, public engagement and values-based decision-making.

National Awards

Years Experience in Journalism & Public Engagement

Published Articles


My Latest Articles

Wicked Ideas is Best for the World

Sometimes in life it's the prepositions that matter. My company Wicked Ideas has been named a 2019 BCorp 'Best For the World' Changemaker honoree, which means I'm in the top 20 per cent of certified BCorps with the highest increase in our overall impact. BCorps...

Book Signings in Saint John Oct. 5 & 6

Book Signings in Saint John Oct. 5 & 6

I wrote a book! New Brunswick Underwater tells the story of the province's historic 2018 spring flood in three parts. First, it charts what happened, when over those two weeks that the St. John River flooded its banks. Second, it tells the natural history and...

The Summer of our Great Retreat

The Summer of our Great Retreat

Years from now we may look back at this summer as The Great Retreat of 2018. Bloomberg recently reported that lifestyle television networks such as TLC, HGTV and the Hallmark Channel, are gaining viewers as people turn away from the news of the day, with its anger,...