My story…

It’s 2002, and I’m sitting at my desk in a corner of the newsroom. The place smells of old ink, stale coffee and burnt microwave popcorn. I don’t want to write anything today, and that’s a problem.

My job is to have an opinion, five days a week, boldly stated in 48-point type atop A2. I’d planned to write about the chronically poor test results of local students, but I find myself in a pickle: I don’t agree with anyone in this story. Each person I interviewed claims the problem lies solely with the other guy. It’s the only thing they can agree on. I’ve written this story too many times and not just about education.

I’d heard the same blame game for other big issues: job losses, business uncertainty, crumbling infrastructure, urban and rural land use, anti-racism, gender discrimination, Indigenous rights, and climate change. Different issues, same cast of characters, same results: deadlock, division and distrust.

There has to be a better way I thought, so I set out to find it.

Over the past two decades, I’ve interviewed hundreds of people, stood behind barricades and in front of boardroom tables, been put in my place and under the spotlight. I’ve created award-winning programs, wrote a best-seller, wiped some tears and shared some laughs, all in service to uncovering stories that bring a diversity of people and perspectives together to explore complicated, contentious and controversial issues, otherwise known as wicked problems.
I’ve written for a bunch of publications, been a guest speaker on radio and TV, won a few awards, and these days I’m deeply involved in the ‘business as a force for good movement’, as a certified BCorp and as the co-lead of We The Change, the BCorp women CEO and executive leaders group.

I grew up near the shores of Lake Ontario and now live 10 minutes from the Atlantic Ocean with my husband, daughter and our 66-pound mutt Wesley. Be forewarned if you come to visit, he’s a hugger.

Creating Change

My Purpose and Values

I know my purpose: It’s to lighten our path to a brighter world.
I’m on a mission to accelerate organizationa change to achieve a more inclusive and sustainable world for everyone by 2030.
My work is anchored by four core values.


I  provide insights by showing and exposing information and perspectives that until now has been hidden from view, but which is critical to understand in order tomove forward. It requires creativity and a light touch to deliver the revelation with a mix of empathy, truth-telling, and humor.

Live Your Purpose.


To paraphrase Tolstoy, every wicked problem is wickedly difficult to solve in its own way. Cookie cutters won’t work here. Success will come to those who mix and merge information and ideas to develop something new. To achieve that I cultivate broad support for my work by practicing open communication, and by welcoming a diverse mix of perspectives, experiences, identities, and skill sets.

Know Your Place.


Talking about change doesn’t cut it anymore. We need to follow that old hournalism adage to show, don’t tell. To do that, I create as safe and welcoming spaces to bring people together to explore complicated, contentious, and controversial issues to spark conversation and a commitment to act.

Share Your Power.


This is what I know for sure about wicked problems: at the root, it’s always a fight about fairness. It’s why I strive to create solutions that reflect our current reality, and which plant as its core goal to provide the greatest amount of good while doing the least amount of harm.

Change Your World.

My Personal Commitment to Global Change

Wicked Ideas is a Certified B Corporation (B Corps), for-profit companies that use the power of busines to build a more inclusive and sustainable economy. Our companies meet the highest verified standards of social and environmental performance, transparency, and accountability. There are over 4,1– B Corps in 153 industries and 77 countries around the world.

Wicked Ideas became a Certified B Corp in 2014, the first in New Brunswick and the third in Atlantic Canada. Check out Wicked Ieas overall B Impact Score.

Wicked Ideas is addressing the UN’s 17 SDGs by integrating the SDG principles into operations and client work, with a special emphasis on the following four SDGs.

Sustainable Development Goals

I am working to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

I am working to achieve gender equality and empower all women and girls.

I am working to reduce inequality within and among countries.

I am working to promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.

Let’s connect

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