About Lisa Hrabluk

Leading with purpose

Award-winning strategist, entrepreneur & writer.

Best-selling author. Sustainability leader.

Keynote speaker. Host/Facilitator. Producer. Editor.

Woman on a mission.


01. Award-Winning

I’ve won accolades in all three aspects of my career: National Newspaper Award, CP Award & Atlantic Journalism Award (journalism); YWCA Woman of Distinction (entrepreneurship); BCorp Beekeeper Award (purpose-led strategist).

02. Market Leader

As a deep change & stakeholder engagement expert, I am often a market leader in these complimentary spaces, including creating a youth-specific deep change leadership training program, one of the first social media town halls, & writing Canada’s first guidebook for newcomers’ succession planning.

03. Public Speaker

As a long-time public affairs columnist and commentator, I have appeared regularly on CBC Radio, CBC TV, CTV & on conferences stages. My writing has appeared in Time, the Globe & Mail, the National Post, Canadian Press, CanWest Global, and the New Brunswick Telegraph-Journal. 

Lisa Hrabluk

About Me

Lisa Hrabluk* is an award-winning writer, purpose-led entrepreneur and deep change expert who helps communities, governments and organizations navigate complex issues. She does this via her Navigating Deep Change™ methodology, a process drawn from Lisa’s three decades of on-the-ground investigative reporting and analysis of contentious public topics such as natural resources, Indigenous self-determination, climate change and economic equity.

Lisa is a leader in the North American B Corp movement, for-profit companies that use the power of business to build a more inclusive and sustainable economy, and a co-founder of We The Change, the B Corp Women CEO group. A journalist for over three decades, Lisa has written for Time Magazine, CBC, the Globe and Mail, the National Post and the New Brunswick Telegraph Journal. She is the author of the best-seller New Brunswick Underwater, about the historic flood levels along the St. John River, one of North America’s largest freshwater ecosystems and how residents came together to build back better.

*Pronouced Raa-bluck  Or as I like to say – only the ‘H’ is silent!

how i lead

My Business Values


I approach conversations with an open mind and open heart to enable sharing & learning to occur. I am transparent in my dealings with others, and actively work to create safe and welcoming spaces for others to contribute.


I cultivate a culture of inquisitiveness, actively seeking out new ideas, perspectives and stories in order to better understand the world and identify how to solve some of its biggest challenges.


I am cognizant of and respect the perspectives of others. I work to challenge assumptions, stereotypes and prejudices in myself and in others, and to create space for a diversity of perspectives, an important step towards behaviour and culture change.

Good Humour

Sometimes the best way to keep moving is to laugh off the mistakes, detours or foibles and just keep swimming. Humour can lighten the mood and relieve tension, which we will need as we dive into deep change.


Deep change is a long game and we will each stumble, make mistakes and take a wrong turn as we work our way through issues of complexity. We need to accept that we will not travel the exact same path nor journey at the same pace on our way to achieving our shared goal.

The company I keep

My Certifications & Professional Networks

Certified B Corp

A global movement of for-profit businesses that meet the highest verified standards of social & environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

UN Sustainable Development Goals

Dedicated to addressing SDGs #4 Quality Education, #5 Gender Equality, #10 Reduce Inequalities, & #16 Peace, Justice & Strong Institutions via the SDG Manager, a U.N./BCorp joint intiative and free online tool.

Women's Leadership

My primary networks are Ellevate, the world’s largest community of women at work; SheEO, a global community of radically generous women & non-binary people; and We The Change, which is creating a radically inclusive & richly regenerative economy.

Certified Virtual Presenter

I meet eSpeakers’ verified standards for providing high-quality remote presentiations via digital platforms. eSpeakers is the place where the speaking industry does business on the web.